Tesco launches recycled clothing collection

TESCO
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Courtesy of guardian.co.uk

The news that Tesco have collaborated with an ethical fashion label to
create a line of recycled clothing for the Florence & Fred label may
raise a few eyebrows.

So, perhaps, might the fact that the collection – just six pieces – is made from end of line Tesco stock which would otherwise end up in landfill, and is being produced in one of the most environmentally-friendly factories in the world.

The idea came from the supermarket giant after a visit to From Somewhere's collection at Estethica, the London fashion week ethical fashion showcase.

Tesco's plan is to recycle waste within its own supply chain while still keeping its fashion credentials.

The clothes are being produced in a "green" factory in Sri Lanka – the first in the world to be awarded a gold rating for environmental responsiblity by LEED, the international green building certification system.

"The really exciting thing about the From Somewhere to F&F range is that it's not just great for the environment – it's great fashion, too," Jan Marchant, the buying director for Tesco Clothing, said.

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ethical fashion, recycled clothing, tesco