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"Crude oil that is!
In a meeting the other day with a local public sector health trust , who are working on organisational carbon reduction, it was pointed out that lots of staff could be getting green fatigue.
Constant exposure to the green message, confusing green marketing, left and right instructions on save energy, save plastic, recycle, reuse, dont drive ect etc and save the planet are creating a type of 'so what' apathy.
The immediate impacts of positive cimate saving actions are not visible, the planet is still getting hotter, and will do for 40 more years before our actions start to take effect. Being green is a moral obligation and increasingly a legal obligation, but there is to often little immediate benefit beyond a warm fuzzy feeling of green social responsibility and more recently the avoidance of penalty or sanction.
I had to point out that, this is only until the cost of oil, gas, electricity, food petrol etc go through the roof.
Fatih Birol, The Chief economist of the International Energy Agency and one of the most influential man in the oil world, came out 2 weeks ago and admited that we will reach peak oil within 10 years, an oil supply crunch in 5 and see price increases from next year.
Peak oil sudenly changes green behaviour from an abstract moral issue with the impacts of our actions benefiting others sometime in the future into an immediate financial and survival issue.
Thermal insulation, growing and preserving your food, installing renewable energy make do and mend ect is preparing yourself or your organisation for the inevitable and immediate threat of rapid rises in energy, food and resource costs.
Is black the new green?"
By: jerome :: 2 years ago