The company, whose consumer brand Mopay.co.uk is the UK’s original mobile phone recycling business, is partnering with the fastest growing electrical retail chain in the Middle East, Emax, to launch ‘Cash for Mobiles’.

Emax is the electronics arm of the USD3.2 billion Landmark Group retail chain and ‘Cash for Mobiles’ is available at all Emax ‘big box’ electronics stores serving the UAE, Kingdom of Saudi Arabia, Kuwait, Oman, Qatar and Bahrain.

Customers can bring an old phone into the store to be instantly assessed and exchanged for cash. The phones are then recycled by ShP Limited with working phones refurbished and sent to developing nations. Non-working phones are recycled in line with the Weee Directive which sets environmental recycling standards for electrical items.

Simon Walsh, co-founder of ShP Limited, said:

“Our expansion into the Middle East proves there is huge demand for global mobile phone recycling and as the UK’s first mobile phone recycler we are in prime position to roll out our tried and tested business models worldwide.

“We plan to recycle three million mobiles a year in the Middle East by 2013 which will dramatically reduce electronic wastage and greatly assist communication in developing nations with old phones being put to use.

“This is a very exciting time for ShP Limited and will see us consolidate as a genuine global operation.”

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