Permalink: blog/rethinking-fundraising-the-social-web-way-to-co
2 years ago
Rethinking Fundraising - the social web way to co
Hi everyone! I just wrote a blog post on fundraising in the online world...
Along with the internet the communication & advertising world has changed. For non-profit organisations that means to change fundraising as well because it's closely related to the overall communication strategy. When fundraisers spend their day in the streets trying to get new donors they can either be annoying or appealing. Either it's "pull"-, or "push"-strategy (here you can find a blog entry that explains "pull" and "push"). The internet is just the same - either you pay for banner-advertisement and try to push people to make a donation, or you place yourself where potential donors will be looking for you.
.....read the whole post on http://advertising-hints.blogspot.com/2009/04/rethinking-fundraising.html
advertisement, advertising, blog, communication, fundraising, more onion, non-profit, nonprofit, social media, social web, web
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