Mozilla's strategy to learn from

I'm a fan of the Mozilla Foundation. What I like about them is not only their amazing open source products but also their approach to marketing. Have you ever seen a TV ad or a billboard of Mozilla?

Like most non-profit organisations the Mozilla foundation is based on the enthusiasm of people who actually want change - in this case change of the web. Such an idea with some good marketing can compete with huge businesses like Apple, Micosoft and Google. So here's the strategy Mozilla could win a Firefox-share of 22.51% of all Internet users with low-budget and big competition.

read more at: http://advertising-hints.blogspot.com/2009/06/mozilla.html

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Vote: +0

"I have never seen any type of adverts for Mozilla but they might be doing things online. I still believe though that they must be spending huge marketing budget as even someone likes me knows about Mozilla."

By: Cecilia :: 2 years ago

Vote: +0

"what huge marketing budgets are is always a question of comparison. If you're looking at Microsoft and the introduction of bing - that's what I would call a huge marketing budget.

The reason why you probuably never saw an ad of mozilla is because their strategy (as noted in my blog post) is based on word of mouth and building a fan community. This community not only helps spreading the word but also contributes through development, bug-report and feedback."

By: moreonion :: 2 years ago